Are your emails getting delivered to your supporters? How many donors are responding? Organizations use emails to connect with donors, considering the high ROI. In fact, if done right, you can expect to get a $44 return on every $1 spent on an email campaign. However, when it comes to calculating the return from emails, you need to make sure your nonprofit’s email deliverability is good. If not, your first objective should be to work on how to improve your nonprofit’s email deliverability.
Regardless of how compelling your content is in your email or the newsletter you send, you won’t get conversions if it doesn’t land in the recipient’s inbox. So how can you make the most of email marketing for your nonprofit? Please go through our strategies and what may impact email deliverability.
What Is Email Deliverability?
Email deliverability is the process of making sure that your emails get delivered to your subscribers. This includes ensuring that your emails don’t end up in spam folders and that email providers see them as legitimate. Deliverability also involves ensuring that your emails are opened and clicked on by your subscribers.
There are a number of factors that can impact your email deliverability, including your sender reputation, the content of your emails, and how you manage your subscribers’ list.
There are a few things you can do to improve your email deliverability:
- Use a reputable email service provider (ESP) that has a good reputation with ISPs.
- Follow best practices for designing and coding your emails.
- Sort through your email list.
- Designed with mobile in mind.
- Email your most engaged supporters.
Email deliverability is an integral part of email marketing, and it’s something that you should pay close attention to if you want your campaigns to be successful.
How to Improve Your Nonprofit’s Email Deliverability
Improving your email deliverability is essential to making sure that your marketing campaigns are successful. After all, if your emails aren’t getting delivered, they can’t be seen or clicked on by your subscribers.
1. Use a Reputable Email Service Provider (ESP) That Has a Good Reputation with ISPs
In order to maintain or improve your nonprofit’s email deliverability, you must ensure that your organization uses a reputable ESP. It should support your growth, fit the needs of your NGO, and provide excellent support when any email deliverability problems arise.
Other than that, it would be best if you were sure that your ESP has a good reputation with ISPs. The best way here is by going through all the reviews posted online for the specific ESP you plan on choosing. You can find honest feedback about how other people have used this service in online reviews.
2. Follow Best Practices for Designing and Coding Your Emails
Your email should be as attractive as your website’s home page. Without a perfect email, you can expect this marketing strategy to increase conversions. The content you use in your email should be flawless and engaging. Other than that, your template should be worth clicking on.
You can use various tools to design a good and eye-catching email. Your email deliverability can experience a drastic fall if people begin to throw your email into their trash or mark it as spam. It would help if you were careful with what content you delivered. If your users begin replying to your emails and clicking on the link you have shared in the email, this will improve your organization’s credibility.
3. Clean Up Your Email Subscription List
Gmail and other email platforms are very sensitive to emails that are spam or are sent through bots. Therefore, you need to regularly filter your email subscriber list by removing all cold subscribers, fake accounts, and spammy IDs.
Once you get flagged by Gmail, you can forget about getting emails to land in your subscriber’s inbox. When it comes to dealing with cold subscribers, there are two ways you can go. You can run a re-engagement campaign that’ll confirm who isn’t actually interested in receiving your emails.
4. Designed for Mobile
When it comes to marketing your brand or products, you simply can’t ignore the fact that mobile phones are being used more. In fact, over 80% of all emails are read and opened on mobile devices. This clearly means that if you don’t optimize your email for mobile, the majority of your target audience won’t read it.
You can start by writing subject lines that can be read in the preview pane on a smartphone email application. Other than that, keep your emails short and to the point. No one has all the time in the world to read your vast e-mail. The images you use should be optimized as well. They should fit into a fold and not exceed the screen size.
5. Send an email to your most engaged supporters
One of the most common mistakes organizations make when renting, buying, or sharing email lists is These lists are flooded with fake and spam accounts. Instead, it would be best to work on organically building your list.
A good and authentic list of subscribers is healthy for your business in the long run. However, in order to improve your nonprofit’s email deliverability, you need to maintain your habit of filtering this list by removing all cold subscribers and fake accounts. Also, instantly remove all email addresses to which your email can’t be sent.
Are your emails getting delivered? How many replies do you get? Email marketing is crucial to marketing your cause and increasing your organization’s conversion. If your emails aren’t landing at the right destination, you’re probably losing out on potential donors.
With the tips above on how to improve the email deliverability of your nonprofit, you’ll be able to boost the rate and get more donations quickly through this marketing strategy.